Grantd
Grantd brings advanced modeling to employee equity
overview
Grantd is an AI-powered equity compensation platform built to simplify how equity is understood, managed, and acted on.
Equity is one of the most powerful forms of compensation companies offer — but for most employees, it’s also one of the least understood.
the Result
The new brand identity, UX, and positioning established Grantd as the definitive equity optimization platform—delivering unmatched depth and trusted, actionable strategies to maximize employee compensation.
Shortly after the rebrand and UX refresh, Grantd raised $5M in seed funding.
$4 billion
in assets under administration
400+
registered investment advisory firms
14,000+
individual clients
After years in and around employee benefits, we recognized a pressing need for advisors to guide clients through the complexities of equity compensation. Our mission is to transform this misunderstood and underutilized asset into actionable, wealth-building opportunities.
Brian McDonald
Grantd Founder & CEO
