Ensemble launches with AACT sponsorship

Earlier this year, Ensemble underwent a major rebrand. Now, it's officially started growing it's user base.

With just its first email to members of the American Association of Community Theaters, Ensemble has already filled all the slots for its AACT-exclusive partnerhip agreement and then some.

The Campaign:

Launching with the campaign line "Places Everyone!" and tagline "Bringing productions together" Ensemble has clearly identified an audience with pent-up demand for better production tools.

As a dual-facing experience (for both theater staff and performers) the app promises to smooth out the historical friction points of communication, scheduling, and even advertising a production. As productions come on-line, the app will also serve theater audiences.

What works:

Dedicated landing page for the theater use case

Testimonial reflecting an authentic pain point

Clear depiction of resonant features

Where it goes from here:

Now that the brand name is slightly established, expect additional campaign materials to dive deeper into specific features and functionalities to help land the plane for audiences who didn't get the launch ad, along with reuse of awareness-level ads for those who didn't see it the first time.

(mockup for example only)